New Awareness building Campaign

In order to make the term gender mainstreaming more tangible for the employees of the City Administration (and, in consequence, for all citizens of Vienna), the city has initiated a campaign called "Vienna sees it differently". Posters and print ads are designed to raise awareness for gender mainstreaming. The campaign centres on commonly known pictographs and signs - with reversed gender.

Men with children want a seat as well

The new pictographs will not be limited to posters: the City of Vienna intends to be a pioneer in adapting signs and pictographs to our everyday reality, insofar as their design is within the sphere of competence of the City Administration. For example, changing tables in public restrooms will now also be indicated by signs showing a man changing a baby.

Vienna Public Transport will also participate in the gender mainstreaming campaign: the traditional round pictographs that ask passengers to give their seats to elderly and disabled people and people with small children have been redesigned, the old and new will now be used side by side. At first glance the new signs on the underground and the tram look the same, but the second glance reveals the difference: where the pictograph used to show a mother with a toddler on her lap, there is now also the image of a father with a child on his lap.